About Brilùs
Brilùs is a reinvention of tradition, poised to embrace the future. It seeks to transform the narrative of Oltrepò Pavese, becoming a new compass to explore its history, quality, and simplicity while appreciating its extraordinary distinctiveness.
The origin lies in the bond with the territory
Our roots lie in a deep connection with the land—bonds, both individual and collective, that we have nurtured over time with this beautiful territory.
The beginnings
Our shared passion for the land, coupled with our willingness to take on this challenge, has been fundamental to the development of our project and the birth of the Brilùs brand.
The shared passion for the territory and the desire to get involved were the fundamental ingredients that led us towards the development of our project and that gave rise to the Brilùs brand.
The values that have inspired us and continue to guide our journey are:
01
Awareness
of the land's potential
02
Innovation
in communication and outreach
03
Connection
with history, people, and the land
04
Respect
for the uniqueness of the place and its traditions
05
Courage
and ambition in embracing the challenge
06
Passion
for people and the territory
Our first step was to choose wine as the centerpiece of Brilùs’ debut: we selected an exceptional expression of the region, refining it further to align with the expectations of a curious, dynamic and refined audience. Yet, our vision extends beyond wine.
The potential of Oltrepò Pavese in scenic and eno-gastronomic tourism is immense. Our ambition is to establish a meaningful connection with the rest of the world, revealing, celebrating, and sharing the excellence of this still-untapped gem.
